Internal Communication Materials

Visual Identity

Pepsico

Building on the established key visual, we developed campaign extensions for various internal communication materials, including newsletters, virtual meeting backgrounds, digital guides, manuals, and presentation templates.

Internal Communication Materials

Visual Identity

Pepsico

Building on the established key visual, we developed campaign extensions for various internal communication materials, including newsletters, virtual meeting backgrounds, digital guides, manuals, and presentation templates.

summary

Development of internal campaign assets focused on engagement and visual consistency across Pepsico teams’ everyday materials.

Project Details

Design by Raquel Vichiesse and Aline Shinzato

In partnership with Quintal 22

PepsiCo is one of the largest food and beverage companies in the world, with iconic brands such as Pepsi, Gatorade, Quaker, and Doritos. In Brazil and globally, the company invests in innovation, sustainability, and initiatives that put people at the center of the experience — including internal programs like “Work That Works” and “PepsiCo Way.”